Journal
Case studies, buyer's guides, and operating insights from running global B2B sourcing for promotional goods, merchandising, institutional procurement, and custom production.
Sourcing intake is the slowest part of B2B procurement and the part nobody bothered to fix. We built WitAI to compress the time from buyer brief to first sample — and to expose a curated catalogue path for buyers who don't want to wait for custom production.
Marco Legnini · Co-founder & CEO of Wit
Two paths into Wisewood: the WitAI catalogue for fast-launch branded products, and the full-service custom path for any product category. A buyer's guide to choosing the right entry point.
Marco Legnini · Co-founder & CEO of Wit
Two business models, two pricing structures, two very different relationships with your factories. A buyer's framework for deciding which to work with — and why we built Wisewood as neither.
Marco Legnini · Co-founder & CEO of Wit
Italian manufacturing isn't always the right choice — but when the buyer's market values origin, certifications, or finishing standards, it can absorb 2-3x the unit cost and still come out ahead. A framework for deciding.
Marco Legnini · Co-founder & CEO of Wit
How we delivered an institutional-grade pilgrim kit programme end-to-end — supplier selection, sampling, production, logistics, and last-mile delivery — with full cost control on a high-volume procurement.
Federico Franceschina · Co-founder & CEO of Wisewood
How we developed and produced official merchandise collections for two of Italy's biggest music acts — apparel and accessories distributed across events and online — at retail quality and tour-pace timelines.
Federico Franceschina · Co-founder & CEO of Wisewood
How we developed a blind-box retail concept for ADR — combining product design, packaging strategy, and in-store activation to convert airport foot traffic into engagement and sales.
Federico Franceschina · Co-founder & CEO of Wisewood