Wisewood Int Trading

About Us

We build the bridge between idea and delivery.

Wisewood International Trading is a Dubai-based global sourcing, manufacturing, and logistics partner — connecting B2B importers with verified suppliers across Asia, Europe (including Italy), and Africa.

Our Story

Built on trust. Proven at scale.

We founded Wisewood with a simple conviction: global sourcing should be transparent, reliable, and built on long-term partnerships — not transactional chains.

From our base in Dubai Digital Park, we manage an ecosystem of 2000+ verified suppliers, handling every step from product development and factory selection to quality assurance and last-mile delivery.

Today, we ship to 30+ countries. Our clients range from startups launching their first SKU to established brands scaling their operations across multiple product lines.

What We Stand For

Four principles guide every shipment.

Quality First

Every supplier is verified. Every order is inspected. No exceptions.

Full Transparency

Real-time tracking, open pricing, and direct factory relationships — no hidden layers.

Speed at Scale

Fast quoting, efficient logistics, and proven turnaround on volume orders.

True Partnership

We grow with our clients. Long-term relationships over one-time deals.

By the Numbers

Proof in the shipments.

2000+
Verified Suppliers
30+
Countries Served
5K+
Containers per Year
2025
Established

Founders

Built by people who ship.

Wisewood was founded in 2023 with a thesis: B2B sourcing needs full accountability under one roof, AI-leveraged tooling, and a creative arm that can take a client from concept to factory floor without losing the brand. Two co-founders, two operating bases, one company.

Marco Legnini — Co-founder & CEO of Wit

Marco Legnini

Co-founder & CEO of Wit

Dubai, UAE

Marco leads Wisewood's product, technology, and AI strategy from Dubai. He co-founded the company in 2023 to combine global sourcing execution with AI-leveraged speed-to-market for B2B importers — and built WitAI, the platform that powers Wisewood's intake, factory matching, and client workflow. His background spans software engineering, AI product development, and B2B operations across Europe and the Gulf.

Federico Franceschina — Co-founder & CEO of Wisewood

Federico Franceschina

Co-founder & CEO of Wisewood

Rome, Italy

Federico leads creative direction and Italian operations through Wisewood Srl, the company's design studio. His team handles product ideation, design, and the adaptation of client concepts into production-ready specs — bridging the gap between brand vision and factory execution. With a background in industrial design and brand-led product development, Federico ensures that what gets sourced is what was actually imagined.

The Thesis

Why we built Wisewood.

Importers were paying middlemen for opacity. Trading companies marked up factory prices invisibly. Sourcing agents quoted services à la carte and then surprised clients with logistics, customs, and certification line-items at the end. We built Wisewood as the opposite: one all-inclusive quote, one accountable team, and an AI platform that compresses the time from brief to first sample. Two co-founders — one running platform and operations from Dubai, one running creative and design from Italy — with verified factories worldwide and a buyer-first pricing model.

Want to start a project with us?

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